The phrase references the acquisition of a virtual and augmented reality collaboration platform by a prominent software corporation. This acquisition subsequently made the platform available at no cost to users, allowing individuals and teams to engage in immersive design reviews and collaborative experiences within virtual environments. The free offering represents a significant shift in accessibility for this type of advanced technology. An example of its use would be architects collaboratively reviewing a building design in a shared virtual space.
The importance of this development lies in democratizing access to cutting-edge design and collaboration tools. Historically, such platforms were expensive and limited to larger organizations with significant budgets. This availability broadens the potential user base to include smaller firms, independent designers, and educational institutions. The benefits include improved design iteration speed, enhanced communication among team members, and a reduced need for physical prototypes, resulting in cost savings and potentially more sustainable design practices.