The phrase refers to the act of acquiring, without cost, a specific suite of visual effects designed to enhance video editing capabilities within Adobe After Effects. This suite, known for its high-end visual effects, offers a range of tools for creating sophisticated looks such as glows, flares, and distortions. An example would be seeking a method to obtain and install the full suite of effects for use in a personal project, without incurring licensing fees.
The perceived value lies in accessing advanced visual effects typically associated with professional film and broadcast production, potentially elevating the quality and visual appeal of video projects. Historically, accessing such tools required significant investment, making the prospect of free availability highly attractive to hobbyists, independent filmmakers, and those learning motion graphics. This availability, however, raises concerns about copyright infringement and the potential risks associated with downloading software from unofficial sources.