The phrase refers to the act of acquiring and installing a ringtone onto a mobile device. This usually involves finding the desired sound file from an online source and transferring it to the phones storage, followed by setting it as the designated alert for incoming calls. As an illustration, one might search for a particular song or sound effect to use as a personalized auditory notification.
Acquiring customized ringtones allows users to personalize their mobile experience and express individual preferences. Historically, pre-loaded ringtones were the only option available, but digital distribution and mobile technology advancements have broadened the selection immensely. This has given users greater control over the sound their phone emits, making it instantly recognizable in public settings.