The phrase refers to the act of acquiring a specific audio file, in MP3 format, intended for use as an audible alert on a mobile telephone. This alert is designed to signal an incoming call. The descriptive element suggests a casual, potentially humorous, representation of a phone ringing.
The appeal of these files lies in the ability to personalize the user’s mobile device. Selecting a unique alert sound allows individuals to express their personality and distinguish their phone from others. Historically, the availability and customizability of ringtones have been a significant driver of content consumption on mobile platforms.