The phrase signifies the act of acquiring digital audio files featuring the works of Veturi Sundararama Murthy (a prominent lyricist) and Ilaiyaraaja (a celebrated music composer), specifically encoded at a 320 kilobits per second (kbps) bitrate. This bitrate is often sought because it represents a higher quality audio encoding, generally considered to offer a more faithful reproduction of the original recording than lower bitrates. As an example, an individual might search for this to obtain a specific song collaboration between the two artists in a format offering enhanced audio fidelity.
The pursuit of audio content encoded at 320 kbps reflects a desire for an enhanced listening experience. Higher bitrates generally result in greater detail and clarity in the audio, minimizing compression artifacts that can be audible at lower bitrates. Historically, the availability of music in this format coincided with increased internet bandwidth and storage capacity, making the acquisition and storage of larger audio files more practical for consumers. This preference has fueled a market for digitally distributed music offering options beyond standard compressed formats.
