The phrase identifies a specific sound effect, originating from a popular television game show, and the act of acquiring it for personal use. It involves obtaining an audio file of the distinctive “losing horn” sound, often employed to indicate an incorrect answer or unfavorable outcome in “The Price is Right,” for incorporation into various digital projects or soundboards.
The prevalence of this activity stems from the sound’s immediate recognizability and its humorous association with failure. Its availability allows users to inject a lighthearted, and sometimes mocking, element into their own digital content, presentations, or interactive experiences. The sound effect has achieved iconic status in popular culture, solidifying its appeal as a readily accessible and widely understood auditory cue.