The phrase refers to readily accessible, complimentary gaming experiences that can be initiated within a minute, without requiring any installation of software. These games operate directly within a web browser. A typical instance would be a simple puzzle or arcade-style activity that loads quickly and is playable almost instantly.
The appeal of these games lies in their immediate gratification and low barrier to entry. This accessibility removes common obstacles, allowing users to engage in brief entertainment without the commitment of time or storage space associated with downloaded applications. Their origins trace back to the early days of the internet when simpler technology limited the feasibility of complex downloadable games.