The search term refers to the act of acquiring, without cost, a digital typeface designed by Ed Benguiat and released by International Typeface Corporation (ITC). It encompasses the process of locating and obtaining the digital font files, typically in formats such as OTF or TTF, from various online sources.
The desirability stems from the typeface’s distinct art nouveau-inspired aesthetic, popular in the 1970s and experiencing renewed interest. Its use in prominent branding and media, notably the opening credits of the television series Stranger Things, contributes to its appeal. Access, especially without financial burden, allows designers and enthusiasts to incorporate this recognized visual style into their projects. However, obtaining it in this manner often raises concerns about copyright infringement and the legitimacy of the source.