The term refers to acquiring a digital image, or a set of images, of a standardized neutral density reference. This reference tool, often targeting a specific shade designated as “18% gray,” aids in achieving accurate exposure and color balance during photography and post-processing. For example, a photographer might search online repositories to find and use such an image to calibrate their camera settings or editing software.
Its importance lies in providing a consistent and reliable benchmark for tonal values, especially crucial in digital photography. This standardized gray enables proper exposure assessment, ensuring that images are neither under- nor overexposed. Furthermore, it serves as a foundation for correcting color casts and achieving accurate color representation, leading to more realistic and visually appealing results. Historically, physical versions of this tool were commonly used; however, digital representations offer convenience and flexibility.